SOL-03 / SOLUTION
an Online Store
built.
A business needs to take money online and know which step of the path loses people.
- Objective
- A business needs to take money online and know which step of the path loses people.
- Suits
- Retailers, producers and service businesses selling directly.
- Divisions involved
- 4
- Composed entities
- 11
The catalogue, the checkout and the measurement are one system. Building the storefront without the tracking means finding out about broken paths from customers instead of from data.
What is usually needed.
These layers are what this objective normally requires. They are not a quote, and you are not expected to need all of them.
Storefront
Catalogue structure, product pages, cart and checkout built as one path rather than assembled from templates.
A storefront where the checkout is the product
Payment and operations
Payment provider, tax, shipping and order flow reconciled with whatever system holds the stock.
A storefront where the checkout is the product
Measurement
Purchase events verified against real orders, deduplicated across browser and server.
Making sure the numbers a decision rests on are actually measured, once, without double counting.
Establishing a measurement baseline that survives staff changes.
What may or
may not apply.
Each of these is contingent. Whether any of it is needed depends on your situation, and the right answer is sometimes none of them.
Product imagery
Product pages convert on imagery, and consistent treatment is cheaper to produce than to retrofit.
Imagery that shows the actual product
The visual standard a site holds itself to
Acquisition
Only after the purchase path is known to work end to end.
Paid search, shopping and demand capture
Paid social on Instagram and Facebook
Deciding what is being pursued, on what evidence, before any spend is committed.
Hosting and upkeep
A store that nobody maintains is an availability risk with a brand attached.
Measurement-led removal of the specific work that makes a WordPress site slow.
Backups that have been restored at least once, because an untested backup is only a hypothesis.
NEXT STEP
Describe the catalogue, the markets it sells into and the systems that currently hold orders.
Nothing on this page carries a price, a delivery window or an outcome claim. Those follow from a scope, and a scope follows from a conversation.