GR-02 / GROWTH
Meta Advertising
channel.
Paid social on Instagram and Facebook
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STATEMENT
Placement across Meta with audience exclusions designed up front, creative produced as testable variants, and events sent from the server where measurement reliability requires it.
What KNOuX produces
ARTEFACTS, NOT OUTCOMES- Business and ad account structure
- Audience and exclusion architecture
- Creative variant set with a documented test axis
- Event measurement and verification
- Ongoing optimisation and reporting
Modules in this channel
G-01Campaign StrategyDeciding what is being pursued, on what evidence, before any spend is committed.SETUP
G-02Account & Campaign SetupStructuring accounts, campaigns and ad groups so performance can be read later.SETUP
G-04Social Campaign SetupPaid social built on audience structure rather than a single broad blast.SETUP
G-05Audience ArchitectureDeciding who is addressed, in what order, and who is deliberately excluded.SETUP
G-06Conversion Tracking SetupMaking sure the numbers a decision rests on are actually measured, once, without double counting.SETUP
G-07Creative PreparationProducing the assets campaigns need, with a stated variation axis per test.ONGOING
G-08Landing Experience IntegrationConnecting the destination to the campaign so measurement and message survive the click.SETUP
G-09OptimizationRecurring work that reallocates effort based on what the data actually shows.ONGOING
G-10ReportingA readable account of what happened and what it implies for the next decision.ONGOING
G-13AnalyticsEstablishing a measurement baseline that survives staff changes.SETUP