Catalogue
Taxonomy, variants, search and filtering designed for how people actually search.
A storefront where the checkout is the product
Catalogue structure, cart behaviour, payment and shipping integration, and the measurement required to know which of those steps is losing people. Performance work here follows the money path rather than the homepage.
Taxonomy, variants, search and filtering designed for how people actually search.
Payment provider, taxes, shipping rules and the failure states nobody designs until they are needed.
Inventory, order flow and the reconciliation between the storefront and reality.
Server-side and client-side events, deduplicated, agreeing with the back office.
01WordPress with WooCommerce where the team wants a familiar admin
02A headless storefront where catalogue scale or checkout control justifies it
A storefront where the checkout is the product