WEB-02 / COMMERCEKNOuX WEB

E-Commerce

A storefront where the checkout is the product

Catalogue structure, cart behaviour, payment and shipping integration, and the measurement required to know which of those steps is losing people. Performance work here follows the money path rather than the homepage.

01 / ARCHITECTURE

The disciplines

01

Catalogue

Taxonomy, variants, search and filtering designed for how people actually search.

02

Checkout

Payment provider, taxes, shipping rules and the failure states nobody designs until they are needed.

03

Operations

Inventory, order flow and the reconciliation between the storefront and reality.

04

Measurement

Server-side and client-side events, deduplicated, agreeing with the back office.

02 / HANDOVER

What the build contains

  1. Storefront with tested checkout path
  2. Catalogue and product data model
  3. Payment and shipping integration
  4. Conversion event map wired to reporting
03 / PLATFORM

Starting points

01WordPress with WooCommerce where the team wants a familiar admin

02A headless storefront where catalogue scale or checkout control justifies it

04 / SCOPE

Questions that change the architecture

  1. Roughly how many products, and how many variants?
  2. Which markets and currencies need to be supported?
  3. Is there an existing ERP or warehouse system to integrate?
05 / CONNECTIONS

Connected capabilities

WEB-02 / NEXT STEP

Define the brief.

A storefront where the checkout is the product