06 / SOLUTIONS
Start from
the need.
You should not have to know which internal department serves you. Every solution below is assembled from the same registries the divisions publish.
Follow the need.
Move through real business objectives. Each station resolves into documented systems and services.
Start a Business
A new venture needs a credible public presence and a way to receive work.
02 / CONNECT THE CORE LAYERS
Identity
A new entity needs a mark, a name treatment and a visual rule that can be applied without a designer present.
Optional paths 3 / DEPENDS ON YOUR NEED
Paid acquisition
Only worth committing spend once the site converts and the offer is understood by the market.
Google Advertising Meta Advertising Campaign StrategyFounding content
Useful when the offer needs explaining in depth before it needs selling.
Web Art Direction Content ProductionInternal tooling
Worth considering once a manual process becomes a repeated cost.
Choose by mission, not package.
A new venture needs a credible public presence and a way to receive work.
3 CORE LAYERS / 3 OPTIONAL PATHSHOW THESE ARE BUILT
Nothing here is a package price.
A solution is a starting position, not a quotation. Its core layers are what that objective usually requires; its optional layers are what sometimes does. You are not expected to need all of it, and the Composer will show you which parts a stated need actually resolves to.