CR-03 / DISCIPLINEKNOuX CREATIVE
Web Art Direction
The visual standard a site holds itself to
Direction for a body of pages rather than a single screen: how imagery is treated, how much space a page is allowed, and what the typographic rhythm is.
FIG. ART / DIRECTIONEditorial field
01Art direction standard with reference layouts02Imagery and media treatment rules03Editorial rhythm and page-type definitions04Review checklist for new pages
01 / OUTPUT
Deliverables
- Art direction standard with reference layouts
- Imagery and media treatment rules
- Editorial rhythm and page-type definitions
- Review checklist for new pages
02 / METHOD
Operating principles
01Restraint as a decision, not a default
02Real material over placeholder texture
03One idea per screen
03 / CONNECTIONS
Capability relationships
Pairs with
CR-03 / NEXT STEP
Define the brief.
The visual standard a site holds itself to