GR-01 / GROWTH
Google Advertising
channel.
Paid search, shopping and demand capture
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STATEMENT
Search and shopping campaigns structured around commercial intent, with the negative list treated as a first-class part of the build rather than a cleanup task. Performance Max is used only where the asset structure genuinely supports it.
What KNOuX produces
ARTEFACTS, NOT OUTCOMES- Account and campaign structure
- Keyword and negative keyword architecture
- Ad copy built per intent group
- Conversion measurement wired and verified
- Ongoing optimisation with a written change log
Modules in this channel
G-01Campaign StrategyDeciding what is being pursued, on what evidence, before any spend is committed.SETUP
G-02Account & Campaign SetupStructuring accounts, campaigns and ad groups so performance can be read later.SETUP
G-03Search Campaign SetupSearch campaigns built around what people are actually typing, and what to refuse to pay for.SETUP
G-05Audience ArchitectureDeciding who is addressed, in what order, and who is deliberately excluded.SETUP
G-06Conversion Tracking SetupMaking sure the numbers a decision rests on are actually measured, once, without double counting.SETUP
G-07Creative PreparationProducing the assets campaigns need, with a stated variation axis per test.ONGOING
G-08Landing Experience IntegrationConnecting the destination to the campaign so measurement and message survive the click.SETUP
G-09OptimizationRecurring work that reallocates effort based on what the data actually shows.ONGOING
G-10ReportingA readable account of what happened and what it implies for the next decision.ONGOING
G-13AnalyticsEstablishing a measurement baseline that survives staff changes.SETUP