SOL-01 / SOLUTION
a Business
built.
A new venture needs a credible public presence and a way to receive work.
- Objective
- A new venture needs a credible public presence and a way to receive work.
- Suits
- Founders and small teams establishing a company, offer or practice.
- Divisions involved
- 3
- Composed entities
- 10
The first requirement is rarely the website. It is a coherent identity, a place that states what the business does without ambiguity, and a reliable way for a stranger to make contact. Growth work before there is something to measure tends to waste money.
What is usually needed.
These layers are what this objective normally requires. They are not a quote, and you are not expected to need all of them.
Identity
A new entity needs a mark, a name treatment and a visual rule that can be applied without a designer present.
Marks, colour and typographic systems that survive scale
The visual standard a site holds itself to
Public site
One authoritative place describing the offer, the people and how to reach them.
A site that has to stay correct for years
Measurement
Events and analytics have to exist before campaigns are launched, not after.
Making sure the numbers a decision rests on are actually measured, once, without double counting.
Establishing a measurement baseline that survives staff changes.
What may or
may not apply.
Each of these is contingent. Whether any of it is needed depends on your situation, and the right answer is sometimes none of them.
Paid acquisition
Only worth committing spend once the site converts and the offer is understood by the market.
Paid search, shopping and demand capture
Paid social on Instagram and Facebook
Deciding what is being pursued, on what evidence, before any spend is committed.
Founding content
Useful when the offer needs explaining in depth before it needs selling.
The visual standard a site holds itself to
Producing the material that gives a campaign and a site something to point at.
Internal tooling
Worth considering once a manual process becomes a repeated cost.
NEXT STEP
Describe the business, the offer and who it serves. Scope and sequencing are agreed before any build starts.
Nothing on this page carries a price, a delivery window or an outcome claim. Those follow from a scope, and a scope follows from a conversation.