CR-01 / DISCIPLINEKNOuX CREATIVE
Brand Identity
Marks, colour and typographic systems that survive scale
Identity work that has to work at sixteen pixels in a browser tab and at building-signage scale, specified precisely enough that anyone can implement it without asking what was meant.
FIG. BRAND / IDENTITYMark construction
01Wordmark and geometric specification02Colour and typographic definitions with production values03Usage rules and prohibited applications04Implementation guidance for design and engineering
01 / OUTPUT
Deliverables
- Wordmark and geometric specification
- Colour and typographic definitions with production values
- Usage rules and prohibited applications
- Implementation guidance for design and engineering
02 / METHOD
Operating principles
01Geometry before decoration
02Legibility at the smallest real use
03Rules written so they can be followed without the designer present
03 / CONNECTIONS
Capability relationships
Pairs with
CR-01 / NEXT STEP
Define the brief.
Marks, colour and typographic systems that survive scale