02 · SwimFit Academy
Analytics
Cross-platform performance, normalised. Missing metrics stay missing.
NOT_CONFIGUREDNOT_CONFIGURED
Workspace totals
A total is only shown when every contributing row reported the metric. A mixed-provenance sum is refused.
SpendAED1,250.00DEMO
Impressions184,200DEMO
Reach61,400DEMO
Clicks2,890DEMO
Leads38DEMO
CallsNot reported
WA starts22DEMO
BookingsNot reported
RevenueNot reported
Cross-platform performance
Each row is one provider's own vocabulary, normalised to KNOuX's canonical metrics.
| Provider row | Spend | Impressions | Reach | Clicks | Leads | Calls | WA starts | Bookings | Revenue |
|---|---|---|---|---|---|---|---|---|---|
| Meta — Facebook & Instagram | AED 1250.00DEMO | 184,200DEMO | 61,400DEMO | 2,890DEMO | 38DEMO | Not reported | 22DEMO | Not reported | Not reported |
Derived metrics
A ratio is computed only when both inputs exist and the divisor is non-zero.
| Provider row | CTR | CPC | CPM | ROAS | Cost / lead | Cost / qualified | Cost / booking |
|---|---|---|---|---|---|---|---|
| Meta — Facebook & Instagram | 1.57%DEMO | AED 0.43DEMO | AED 6.79DEMO | Not reported | AED 32.89DEMO | AED 61.60DEMO | Not reported |
Why cells are blank
Stated rather than assumed, so an operator can tell a gap from a zero.
| Provider | Reports | Does not report |
|---|---|---|
| Meta | Spend, impressions, reach, clicks, leads, actions | Revenue. There is no ROAS input, so ROAS is not computed. |
| Google Ads | Spend, impressions, clicks, conversions, conversion value | Reach, which has no meaning for Search. |
| Business Profile | Clicks, calls, bookings, direction requests | Spend, impressions and reach. A profile is not an ad surface. |
| GA4 | Sessions, page views, key events, revenue | Spend, reach, impressions. |
| Search Console | Clicks, impressions | Spend, leads, revenue. |
DEMOThese rows are demo fixtures. Each carries DEMO provenance, and a live row would carry the provider call that produced it instead.
One intelligence. Every channel, every client. KNOuX reasons through the KNOuX Intelligence layer; Meta and Google are connectors, not the brain. No campaign can spend without a named human approving a frozen budget.